Thursday, 14 March 2013

# BreakingNews # Tech

Apple's marketing chief blasts Android, Samsung on Galaxy's eve

Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during the Apple Worldwide Developers Conference 2012 in San Francisco, California June 11, 2012. REUTERS/Stephen Lam
Phil Schiller

Apple Inc business arch Phil Schiller attacked Google Inc's "fragmented" Android software and its better adopter, Samsung Electronics, a day afore the Korean close takes the wraps off its latest flagship smartphone in the United States.

The business chief's attenuate advance on a rival, on the eve of the Galaxy S4's all-around arch in New York, underscores the admeasurement of the burden accumulated aloft a aggregation that already stood the acknowledged baton of the smartphone arena, but ceded its acme to Samsung in 2012.

Schiller, in an account on Wednesday, told Reuters that Google's own analysis showed the all-inclusive majority of Android users were ashore on beforehand versions of the software, and that Samsung's new buzz itself may admission with a year-old operating arrangement that will charge updating.

"With their own data, alone 16 percent of Android users are on year-old adaptation of the operating system," he said. "Over 50 percent are still on software that is two years old. A absolutely big difference."

Schiller said fragmentation, or the host of customized versions of Android in the marketplace, poses a botheration for consumers.

Every adaptation of Android's operating arrangement amend has to be activated to ensure a acceptable fit for a complication of handset makers afore it can be broadly appear by the handset makers, which slows updates. That's because some manufacturers, such as Amazon.com Inc, apply heavily customized versions.

"And that extends to the account we are audition this anniversary that the Samsung Galaxy S4 is getting accounted to address with an OS that is about a year old," he said. "Customers will accept to delay to get an update."

Schiller acicular to assorted analysis from third parties that showed that humans who accept iOS accessories in fact use them added than humans who own Android devices, and added than bisected of iOS users are application the latest adaptation of the software.

He aswell said that Apple's centralized analysis shows four times as abounding consumers are switching to iOS from Android than the added way.

Schiller aswell took a attempt at the all-inclusive sales aggregate of Android, which sees 1.5 actor activations a day, adage even the out-of-the-box acquaintance of application an Android accessory is far inferior with the customer accepting to log into nine altered systems to activate application the accessory fully.

"At Apple we apperceive that it's not just abundant to accept articles pumped out in ample numbers," he said. "You accept to adulation and use them. There is a lot of abstracts assuming a big alterity there."

Google beneath to comment. Samsung did not acknowledge to a appeal for comment.

A SIMPLE PLAN

Samsung will yield the wraps off its Galaxy S4, afterwards a ample business attack that has helped drive pre-launch belief and advertising to Apple-like proportions. The barrage -- the aboriginal time Samsung has called to host a all-around Galaxy admission in the United States -- is accounted analytical to affective Samsung added into Apple's home turf.

Apple charcoal the a lot of admired technology aggregation today, with a $137.1 billion banknote pile, or the agnate of just beneath the gross calm artefact of Hungary.

But Samsung agape Apple off its branch aloft the all-around smartphone amphitheatre in 2012, and continues to dent abroad at its bazaar allotment with a aggregate of advancing marketing, accelerated technology acceptance and boundary-pushing designs.

That onslaught, accompanying with growing ambiguity about whether the U.S. behemothic can sustain advance in advancing years, has contributed to a 30 percent abatement in Apple's banal back its September peak.

Samsung had 30.3 percent of the smartphone bazaar in 2012, up from 19 percent a year earlier. Apple's allotment was 19.1 percent endure year, up from 18.8 percent in 2011.

That accelerated advantage was fabricated accessible partly by Android, the software Google Inc launched just a few years ago but is now the world's most-used smartphone platform. IDC expects shipments of Android tablets to beat those of the iPad in 2013.

Schiller's animadversion came the aforementioned day Android artist Andy Rubin stepped down, afterwards accepting congenital the free, open-source software into the belvedere of best for adaptable buzz manufacturers about the world.

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