Sunday, 7 April 2013

# Chelsea # Foreign Sport

Chelsea stars doused in paint for stunning ad campaign

 On display: The pictures from the advertising campaign will be placed around Stamford Bridge in time for Sunday's visit of Sunderland
Multi-millionaire Premier League stars are more often than not dismissed as mercenaries who are happy to wear the colours of whichever club is offering the biggest pay cheque or winning the most trophies.

But in a stunt aimed at inspiring Chelsea supporters, kit makers Adidas want to show fans that the club's galaxy of stars really are true blue.
Gary CahillJohn Terry
The ‘It’s Blue, What Else Matters’ campaign sees players covered in blue liquid in a bid to get fans of the Stamford Bridge club to buy the new kit before they even see it.

The film and accompanying images, which feature some of the reigning European Champions' top stars including captain John Terry, Belgian midfielder Eden Hazard and striker Fernando Torres, are meant to show the lengths that the players will go to for their club. 
OscarJuan Mata
It is based on the idea that the club is not just a team but something much more emotive than that.

An Adidas spokesman said: 'The campaign was created based on the insight that Chelsea can clearly own blue as a colour.

Last line of defence: Goalkeeper Peter Cech said that Chelsea has become like his 'second family'
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