Tuesday, 6 August 2013

# Ayodeji Abiodun # Brajesh Kumar

Seaman's Schnapps Premium With New Appeal

 Seaman’s Schnapps, the leading schnapps’ brand from the stable of Grand Oak Limited now has its Premium 75CL  in a bright new purple look creating more excitement and appeal to its teeming consumers.

The new look which aligns with the lead pack of Seaman’s Royale 100CL is intended to create a unique brand identity for the product as well as guarantee customers’ satisfaction.

Dropping the hint recently in Lagos, Category Manager Mr. Ayodeji Abiodun, stated that the new look of the popular Schnapps’ brand was informed by the need to constantly create requisite appeal and excitement around the brand. Continue...

Furthermore, he disclosed that dazzling look Seaman’s Premium 75 CL comes with a customized tot glass, an appealing design and a firmer gift box which is parallel to 100 CL pack size.

Commenting on the new look Seaman’s Premium, Grand Oak Limited’s General Manager, Marketing Mr. Brajesh Kumar, said with this new initiative, the brand now wears an attractive colour which readily distinguishes it.

He stated that the company will aggressively push the brand in the market, ensuring that the target audience is aware of its new offerings.

Speaking in his own words on the new look Seaman’s Premium 75CL, the company’s Commercial Director Aare Fatai Odesile,  stated that the relaunch was in consonance with Grand Oak’s corporate policy to be constantly innovative and ahead of competitors.
In addition, he described the new look as unique and novel, stating that as a consumer-centric company, Grand Oak Limited is committed to bringing appeal and excitement to its brands as innovation and creativity has become the defining character of its brands in all product segments.

He was nonetheless of the view that the target audience will find a new value for money in the new pack as it is contemporary, appealing and exciting.

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